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Padel has become a sport that is appreciated throughout our society. Hundreds of thousands of players practice it regularly at all levels. Because this sport has become so popular, the major specialized sports brands are now designing, producing, distributing and selling all kinds of merchandise - by traditional commerce and e-commerce - specifically for padel.
And while big industry and mass production has grown significantly, a number of smaller companies specializing in the production and sale of handcrafted rackets has consolidated its own share of the market. In fact, many players opt for this type of racket, and for a variety of reasons. What are their advantages?
ORIGINALITY AND SPECIFICITY
Handcrafted rackets are made individually, and their design is configured for each player who, in one way or another, participates in the production process. As a result, these rackets respond to the physical and technical characteristics of each player. In its design and manufacture, the artisan seeks to adapt each racket as much as possible to the profile of the player.
Contrary to the rackets produced by industrial processes and mass manufacturing, each handcrafted racket is unique and has its own characteristics in terms of weight, materials, design, format and core. Players will hold, in their hands, a piece of equipment that is truly unique.
HANDCRAFTED WITH PASSION
The manufacturing process takes as long as needed in order to produce rackets adapted perfectly to each player. The artisans who produce these padel rackets put passion into what they do. At the same time, the aim behind the handcrafted production process is the manufacture of stronger, more durable rackets that transmit a minimum of vibration when hitting the ball.
These artisans tend to be lovers of padel who bring together a philosophy of design, quality and uniqueness. Their objective is to make premium quality products without skimping on materials or design.
Of special import to the manufacturing processes of handcrafted padel rackets are the careful selection of optimal fabrics and resins and the use of cutting-edge technologies. Many of the materials used cannot be incorporated mechanically or automatically. Instead, they require processes that only experienced professionals are capable of executing.
Before the production process begins, it is preceded by a lengthy design process and the careful selection of materials. The aim is to achieve rackets of the highest possible quality and maximum durability.
DESIGN AND CUSTOMIZATION
Although technically not the most important features, design and customization are two of the main attributes of handcrafted rackets. The customer's participation in the production process makes it possible to achieve completely personalized and exclusive designs that respond to the tastes and demands of each player. This allows the player to define their personality through their favorite sport, a reflection of their own, non-transferable style.
Full customer satisfaction is the ultimate goal of every manufacturer of handcrafted padel rackets. In the course of the customer's participation in the initial phases of the manufacturing process, the professional craftsmen is able to offer guidance and advice, with the aim of creating a racket that is fully suited to the characteristics of the player. This initial guidance and advice will allow for the best decisions to be made in the design stage.
KM 0 PRODUCTION (local manufacture)
As in other sectors of commerce, the manufacture of handcrafted rackets can be included under the umbrella of KM 0 manufacturing. In addition to the environmental benefits, this KM 0 manufacturing allows for the elimination of intermediaries and for more competitive prices. At the same time, the marketing budget for handcrafted padel rackets tends to be low. This gives a competitive advantage to artisans, who are able to offer their goods at competitive prices.
The commitment to handcrafted production means we are able to obtain and produce more sustainable products. For one thing, these handcrafted goods are usually manufactured closer to home, where both the final customer and suppliers are located. This reduces their carbon footprint and favors the local economy. Handcrafted products promote responsible consumption. In this way, they promote sustainable habits in the customer, making them aware of the impact their purchase generates and of the positive benefits for society and for the environment.
Most handcrafted products have a whole story behind them. Handcrafted padel rackets are no different in this sense: many of the manufacturers have interesting stories which customers eventually incorporate into their own history and narrative. Thanks to these intangibles, players become their principal specifiers.